About Me

Passionate about creating beautiful, functional websites that help businesses thrive in the digital world

My Story

With over 25 years of experience in web design and development, I've had the privilege of working with businesses of all sizes across London and the UK. My journey began in 2008 when I discovered my passion for creating digital experiences that not only look stunning but also drive real business results.

Based in London, I specialise in modern web design, focusing on user experience, performance, and accessibility. I believe that great design should be both beautiful and functional, creating websites that users love and search engines favor.

When I'm not designing websites, you'll find me exploring London's vibrant tech scene, attending design meetups, or experimenting with the latest web technologies to stay ahead of the curve.

Skills & Expertise

React & Next.js
TypeScript
Tailwind CSS
ASP.NET
UI/UX Design
Figma
SQL Server & PosgreSQL
WordPress
E-commerce
SEO Optimization
Performance Optimization
Accessibility
London, United Kingdom
brad@bradmcallister.com

Experience

Managing Director

Real Code Ltd

2014-Present

Leading web design projects for clients across London and the UK, specializing in modern, responsive websites and e-commerce solutions.

Senior Full Stack Developer

St Mary's University Twickenham London

2018-2025

Drove critical technology integrations and infrastructure improvements across the university, enhancing operational efficiency and system interoperability.

Freelance Full Stack Web Developer

NOVA-IT Ltd

2015-2019

Delivered critical support and implemented 15+ enhancements for bespoke applications used by a marine insurance broking company in London and Norway

Lead Developer

Cognatel Ltd

2011-2014

Engineered automated PDF billing platforms, ASP.NET MVC web applications, and Web API serving pan-European audiences, increasing billing process efficiency by 40%

Lead Developer

Hinduja Global Solutions Ltd

2002-2011

Developed contact centre applications using classic ASP, ASP.NET, and web services, improving customer interaction efficiency by 20%

Let's Work Together

Ready to bring your vision to life? I'd love to hear about your project and discuss how we can create something amazing together.