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We started our usual trip in a new unusual manner on our couple of times a year holiday in macedonia.

Waking up at 5.45 in the morning (nor entirely unusual now we are new parents), our friend Becky was super nice enough to take us and our 100 tonnes of luggage to Heathrow in her 4×4 which made getting to the airport easy, there is no way we could have done it without a car, big thanks to Becky.

putting our luggage where it needed to go in the airport was also quick and straightforward, then the happy bit started, the security check, this with a baby strapped to the front of my 110kg body, 3 bags for handluggage, a folded pushchair, far more complicated than the usual laptop in a rucksack.

Of course the scanner beeped as I walked through with theo sleeping in the baby bjorn so I had to take him off then we got frisked by some bloke who was nice and chatty so not too bad….

Of course some Bitch with a tent wrapped around her head singled us out and took everything out of the changing bag (lots of baby stuff) and went through it bit by bit… Seriously what a Fuckin bitch, of course some essentials that were slightly over the ridiculous 100ml allowance were taken, so we could by them again in the shop that was 3 metres away, thank you very much osama.

I was sweating like he’ll as we prepared to get all our stuff on the plane (last) after quickly scoffing our coffees. The staff on the b.a. Flight to Sofia were really helpful, got to put the pushchair up the back of the cabin and the guy who was in our isle seat moved to the window.

I was expecting 3 hours of crying now but only got 2 minutes of it… Pretty much all of the flight Theo slept.. I squeezed my elbows together as if I were disabled so I could eat as much of the greasy slop that b.a. Had provided for breakfast, the rest was pretty much plain sailing ..

Got changed as soon as we got off the plane, fixed up the buggy and off we went to collect the suitcases, not the normal “are they ever going to come” wait, by then the conveyor had stopped and they were waiting for us.

Now we are in the taxi for our 3 hour drive across bulgaria and up the ear popping mountain border to macedonia to natasas parents who have no idea we are bringing their new grandson to see them :)

Our usual taxi driver stops off half way and treats us to some grilled chicken, salad, and tasty beer and now the booze is flowing it’s the start of enjoying some fine east european drink, macedonian red wine is definitely in need of getting around more and increasing awareness so more people can enjoy such varieties as “tia za jug”.

The taxi ride was a couple of hours until the circus routine at the border between bulgaria and macedonia where our taxi driver must suck up to some “officials” who act in a rather dopey manner. To our surprise as three passengers with british passports this time we have to get “examined” by a doctor at this mountain border.

This turns our to be a bloke seeing if we have a fever etc and puzzles me for a minute until I work out this has something to do with keeping swine flu out of the country then the penny drops and I understand the need.

We then cruise down the macedonia side to the town to surprise the socks off natasas parents which we certainly did.

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I paid for and downloaded Wordtrackers Kick-Ass keywords last week and I must say its pretty impressive. I found lots of “outside the box” thinking for coming up with more “kick ass” keyword strategies.

The book is also co-authored by a renowned SEO expert Aaron wall a name with his quality of reputation in the field of SEO should speak for itself about the book quality.

So I have to say out of all the internet marketing books I have owned over the last couple years this new one is definately the most comprehensive. I highly recommend it.

Keyword research tool Wordtracker has invited one of the smartest SEOs on the planet, Aaron Wall to create a powerful new e-book, “50 Kick-Ass Keyword Strategies” focused on simple, smart and speedy ways to use keywords to attract more customers online.

“50 Kick-Ass Keyword Strategies” is packed with pointed, practical tips that focus on what today’s online marketers care about most: getting real PROFIT from keywords.

“We wanted to create a simple, readable book that got people buzzing with fresh keyword ideas — ideas they could start using right away to improve their business profit. And knowing how busy people are, we insisted that Aaron cut out the fluff and get to the meat of what you really need to know.” said Ken McGaffin CMO Wordtracker.com

“Online success is not so much about spending tons of money, but more about working hard to come up with unique, creative and useful ideas that attract and engage your audiences,” said Aaron Wall.

This practical and inspiring e-book gives businesses of all sizes lessons and insights that includes:

• Clever, little-known strategies for getting more valuable website visitors.
• Outwitting competitors, and impressing clients with surefire ways to skyrocket their website traffic.
• How to reach beyond the obvious keywords to discover terms and phrases with untapped commercial value.
• How getting rid of words like free and discount can boost your conversion rates and get better customers.
• How mining analytics data can be the key to uncovering valuable, low-competition keywords that bring in valuable streams of traffic.
• How a site’s search box is the key to finding profitable new keywords and content ideas as well as ideas for new products to add to a website.

“It’s not just the right keywords that guarantee your online success – but how you use them. Most marketers tend to blindly follow the same, tired research path that everybody else follows. As a result, they miss out on all of the traffic and profits that some clever keyword thinking could bring them.” added Wall.

“50 Kick-Ass Keyword Strategies” is available as an e-book for download here and retails at a reasonable $39.

Wordtracker is a privately owned London business that started in 1997 and provides keyword research services to search engine marketing professionals and website owners worldwide

To succeed online clients need to know what keywords users are searching for and then type into a search box. Wordtracker provides thousands of clients throughout the world with that specialist information.

The Wordtracker Academy was launched in May, which is dedicated to helping web sites achieve success and profitability online. The Wordtracker Academy publishes expert articles, case studies and tips and tricks that help people maximize their ROI from keyword research.

Clients include Monster.com, MarketPosition.com, iExposure.com, AsktheBuilder.com, ParkSeeds.com, BrowserMedia.co.uk and a host of other search engine optimization companies.

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I’m an open minded, intelligent person. I can laugh at the filthiest of jokes and respect the most respectable of people, I’m hard to offend most of the time and believe that you should be able to use all of your language whenever you feel the need to express something a certain way.

There is a site that you should have a look through today which broadcasts free presentations by people who think about the bigger picture when it comes to life – so you can get more out of yours.

Three impressive talks I viewed today are:

Billy Graham: Technology, faith and human shortcomings

Tony Robbins: Why we do what we do, and how we can do it better

Carl Honore: Slowing down in a world built for speed

TED stands for Technology, Entertainment, Design. It started out (in 1984) as a conference bringing together people from those three worlds. Since then its scope has become ever broader.

The annual conference now brings together the world’s most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes).

The site makes the best talks and performances from TED available to the public, for free. More than 200 talks from our archive are now available, with more added each week.

EDIT: I havn’t even finished this one yet, but here is a fourth talk I recommend you watch!.